We are Gareth Sobey (commercial & editorial photographer) and Melinda King (stylist and writer). Our vision is to help brands, businesses and agencies connect to their ideal audience with stunning photographic and creative content. Working out of a warehouse in inner-city Fitzroy, we travel regularly both interstate and internationally, on commission.

We work with a diverse range of brands, media agencies and businesses. Our clients include restaurants, design agencies, coffee roasters, pilates studios, independent cinemas, fashion boutiques and other national brands. Send an email to contact@positivepopcreative.com or fill out the contact form below and we’ll get back to you as soon as we can…